Long Tail

Episode 597 July 11, 2020 Have you ever thought of publishing a book or a podcast? Is there a product that you would like to market?  How will you get the word out? What will drive consumers to you? https://www.youtube.com/watch?v=9shw79yxXmY The long tail of internet marketing can bring success to your podcast, song, Youtube video, bLog, book or product. The long tail refers to a graph which shows that a few vendors sell the highest volume of products. A great many vendors sell small volumes of similar products. The result is that the majority of product is sold in small...

Mirror

Episode 596 July 4, 2020 A piece of glass with a silver coating can tell so much about me. A mirror shows me who other people see. In the mirror is my long haired father. There is wisdom in the mirror that i did not know i had. https://www.youtube.com/watch?v=Z9NYDgbKsBE The first mirrors were polished obsidian stone.  Later, solid polished bronze and silver proved to be too expensive and prone to corrosion. Venetian plate glass in the 16th century was back coated with mercury. This reflected well, but was highly toxic. Today mirrors are made of perfectly flat, polished glass. Aluminum...

Components

Episode 595 June 27, 2020 Everything is made of parts. Structures are made of materials. A story has integrant scenes. Groups are composed of constituents. Food is made of ingredients. Decisions are based on factors.  Personalities are a collection of aspects. The universe exists in many dimensions. https://www.youtube.com/watch?v=YRaQ1qAAuCE Modular component construction makes for easy repairs. If a part in a machine fails the part can be replaced instead of the entire machine. One of the critical decisions in repairing a system is to determine what component level to replace. On a camping trip the side crank tongue jack on my...

Not as it Seems

Episode 594 June 20, 2020 “Well, Jane, it just goes to show you, it’s always something — if it ain’t one thing, it’s another.” — Roseanne Roseannadanna (Gilda Radner) When your computer slows down it is very frustrating. All you know is that everything you do takes a long time. Every command results in a spinning beach ball. https://www.youtube.com/watch?v=fVEmvtJiIOo Was your computer hacked? Is your Internet connection slow? Is something broken or failing? Ask yourself, "when does the slowness occur?" Is your computer slow when you are in an Internet connected application? Email, browsers like Safari, text apps, online databases...

Search

Episode 593 June 13, 2020 Search is the modern operating system. You must search to find something on your computer. https://www.youtube.com/watch?v=fnlJw9H0xAM Searching for contact information is how you… well … contact someone. You search to calculate, spell, argue or know. On the Mac, Spotlight is central to searching. Command-F (for find) will open a Spotlight Finder search window. The search window allows you to find something where you just were or in the entire Mac. Search for files by Name, Contents, Kind and many other options. There are more than 250 file attributes available for search.   Each attribute can...

Mostly Right

Episode 592 June 6, 2020 “That which does not kill us, makes us stronger.” -  Friedrich Nietzsche   My life is riddled with mistakes. i wouldn’t have it any other way. https://www.youtube.com/watch?v=jpqV3dzYOgk It is a truism that every project requires a minimum of 4 trips to the hardware store. Projects also require a dozen trips to the shop/garage for materials and tools. Good planning can limit these trips, but i have never seen them eliminated. After each project, my planning gets better and the number of trips are reduced. i cannot count the number of procedural mistakes i have made....