Episode 560

October 26, 2019

Some people fear technology.

It is mysterious.

Some people say that some technology is inscrutable and therefore cannot be learned.

i liken the fear of technology to when i walked into a Best Buy for the first time. i stood in the entrance. My mouth dropped open slightly. i actually sighed with trepidation.

Sitting at the door was a Best Buy employee who greeted me cheerfully. That made me feel better. He was wearing a blue shirt. As i scanned the store i saw other people in blue shirts standing around. Good to know. Best Buy employees wear blue shirts. i wanted an HDMI cable. i could have asked a blue shirt where the HDMI cables are stocked, but i decided to explore on my own.

Hanging from the ceiling were department signs: Appliances, Video Games, Home Theater, Car Electronics, Computing, Movies & Music, Cameras & Camcorders, E-Readers & Gadgets, MP3 and Mobile Phones. Also there was Customer Service with more blue shirts. My HDMI cable could be in a number of places. Video Games, Home Theater, Computing, Movies, Camcorders were possible departments.

Since i was connecting my computer to a TV monitor, i set out for the Home Theater department. After weaving in and out of big screen TVs and dodging the more than helpful employees i arrived at an accessory rack and found HDMI cables. These were all premium cables.  The AudioQuest-Diamond 6.6’ HDMI cable was $1,799. That is not a joke. Best Buy even offers a financing plan for the cable. Other cables on the rack were priced as low as $30 for a 2’ cable.

i needed a 6’ cable so i made my way over to the Computing department.  Here i had to navigate the computer tables, hard drives, routers, printers, Apple department, etc until i came across the cable accessories rack. This rack featured Best Buy’s store brand Insignia 6’ HDMI cable for $24.99. That was more like it.  This cable fit into my budget, but i thought i could do better.

On a chance i made my way to the Camcorder department. There, in a lower shelf at the end of an accessory rack was a Dynex 6’ Ultra HD HDMI gold plated cable for $6.99. i bought it.

The next time i went to a Best Buy i was not so intimidated. My fear level was much lower. i knew where the departments were. i had confidence that i could navigate each department’s aisles. i still feel a little fearful of the Home Theater sales people, but i know their motivation now and that makes them more tolerable.

i recommend exploring any kind of technology as i did at Best Buy. Any new situation is unknown. Have faith that you can learn about it through dead reckoning and a little dumb luck.

There is only one fear that human beings have:  fear of the unknown.

The trick to overcoming fear is to find a way to understand the experience, mitigate the perceived risks and realize that it is something doable.  After that, a person must exercise faith and dive right into the experience. 

Once the thing is experienced, it is not unknown and there is nothing to fear.


  1. Sandy Levine October 25, 2019
    • Rick Thues October 25, 2019
  2. Glenn Still October 26, 2019
    • Rick Thues October 26, 2019
  3. Elaine Socol November 16, 2019

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